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Retail design is a very specialized discipline due to the heavy demands placed on retail space. Because the primary purpose of retail space is to stock and sell product to consumers, the spaces must be designed in a way that promotes an enjoyable and hassle-free shopping experience for the consumer. The set of elements planned by retailers in order to attract in-store customers: these may be functional (layout, comfort and privacy) or aesthetic (architecture, sales equipment, colours, product displays). The design of commercial spaces is a branch of interior design. That is to say, it consists of the design and-or transformation of interior spaces in which products or services are sold.